What's the Attraction of Giving Away Content For Free in Your Marketing?

The concept of attraction marketing is nothing new.But most marketers still have not cottoned onto its value as a business strategy.Why are you giving away content for free! I get asked this question a lot.For example, this article is free. The resource at the end is an excellent free attraction marketing guide. Why would I do that?Well, the internet is now one huge competitive field in terms of marketing. So you really must stand out in the crowd.As a business you either lower your prices to under cut your competitors or you give value to people searching for a solution to their need or problem. Only the latter builds a proper relationship.So if success is about giving value and building a relationship, it figures that leading with great content will win hands down. Successful internet marketers will tell you how important it is to give away content for free. It's all about attraction marketing, building a relationship with your prospects through trust and appreciation.The challenge is to identify what content is most valuable to them. When they first land on your site, they may or may not buy from you or join your business straight away.But you can use content in a magnetic way to attract people who are most targeted for your business or product line and start building trust and a relationship with those people.But it's not just any ol' content. That content really has to make a difference to the person, move them or move them forward somehow.Try to look through the eyes of your prospect, walk in their shoes a while... and try to pin down how you can best serve their particular needs.Great content is given away to generate interest in You Inc. You are marketing yourself, so be knowledgable, be an authority, but above all, be authentic.Base your marketing on giving not receiving. This way you build relationships with your prospects based on trust and appreciation.Many of the people that never buy your product or never join your business, may well tap into something later on down the line. For example, there are many people on my lists who don't buy direct but then I see them come up as a ClickBank purchaser. (I track everything!)They DON'T buy the product that's being promoted or join my own company - but being part of my list, in exchange for their time, they get some solid content for free and we build a relationship.