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2013年4月8日星期一
How to Achieve Effective Teamwork in MLM to Make Your Whole Organization More Profitable
In so many offline businesses the importance of teamwork and people working together cannot be overstressed. One of the great arts of management is to get people put into the right roles so that there are harmonious relationships throughout the team, and everyone is working in an area where they show an exceptional level of competence.Use a chart or flow diagram to make sure that every person knows their role in the overall picture, and that it is easy for the manager or overseer to keep a watch on each unit to make sure it is performing. Run a tutorial which will show each member of the unit exactly what they need to do, to cut down on the amount of time that a manager has to spend explaining things to the people in the group.This is a good model for a standard offline business, and it can be easily adapted to fill the needs of a network marketing operation. You can build similar systems to make your own downline function as the team in the above example. This will make your business function at a level unheard of by the vast majority of network marketers, but there is an even higher level to reach if you can get there.If you can get the downline you are managing to grow their own organization, and manage it in the same way, then your whole organization will benefit from the principles of duplication. The whole operation starts when you achieve success promoting the product. This allows you to position yourself as a leader who can help other people achieve success. By attracting the right people in to your downline, you can then teach them to sell the product as well. Finally, you can achieve what has been outlined here, where you are able to show your downline how to duplicate the marketing organization you have developed, at which point you become a manager of the managers.Your marketing organization can still be expanded upon, and you can even go deeper by sharing your marketing insight with other people even further down the line. It all helps add to what will already be your prodigious bottom line.
2013年3月13日星期三
Features Or Benefits - Which Do You Lead With?
Do you know the difference between features and benefits, and which one is more important to a potential customer?Features describe the product itself. When you present features, the discussion is focused on YOU (my product contains these ingredients, my product is produced in this facility, my product is inspected by 10 people.) MY, MY, MY.Benefits describe what the customer gets from using the product. When you present benefits, the discussion is focused on the prospective CUSTOMER (you will feel more energy, you will appreciate the convenience of the packaging, you will pay less than you do now.) YOU, YOU, YOU!Let me give some examples:It comes in a small envelope vs. it fits easily into your pocket or purse
It is in powdered form vs. you can take it on an airplane
It contains B vitamins vs. it gives you energy
It contains antioxidants vs. it is good for your heartGuess what a prospective customer cares about? WIIFM. That means what's in it for me. You can bore them to death talking about monks in white lab coats, or independent research, and specific ingredients. Or you could just tell them what it will do for them!Great sales people listen to their prospects to find out what they want and need. Then they present only those benefits the prospective customer cares about. If the person asks about features of course you will answer the question. But don't lose sight of the benefits.Focusing too much on features also puts more pressure on you. You must remember technical details you might not understand, and then you don't feel qualified to talk about the product. Yet all you really need to know is the benefits. That is so much easier!And by the way, it is not necessary that you personally love or use the product you sell. I do not live on an island and I don't own a boat. But if I knew somebody who lived on a small island with no grocery store, I could certainly explain to them why they should have a boat! What you need is a product that provides value to a thundering heard of people. It's all about providing value to others, and helping others. It is not about YOU. Benefits = Value.In fact if you love your product too much, you could be tempted to leave your company every time you find a product you like better. You might change companies every month! Then you would never have the opportunity to build a big, strong team and with it a big, strong residual income.One more thing to remember: the customer receives value from your relationship with them in addition to the use of the product. If you provide great service to your customers, you create loyalty.You can also add value to your downline. If you provide great training and mentoring, help them succeed, and teach them to focus on benefits and providing value, you will create loyalty in them too.Let's say you sell a protein shake with 10 grams of protein per serving. Tomorrow, another company introduces a shake with 11 grams of protein, 10% more. That is a feature. Is it also a benefit? Will your customers really feel the difference from 1 additional gram of protein? I doubt it. But what is more important is that loyalty you have built. Your customers and your distributors know, like and trust YOU. So you keep your customers, and your distributors!
It is in powdered form vs. you can take it on an airplane
It contains B vitamins vs. it gives you energy
It contains antioxidants vs. it is good for your heartGuess what a prospective customer cares about? WIIFM. That means what's in it for me. You can bore them to death talking about monks in white lab coats, or independent research, and specific ingredients. Or you could just tell them what it will do for them!Great sales people listen to their prospects to find out what they want and need. Then they present only those benefits the prospective customer cares about. If the person asks about features of course you will answer the question. But don't lose sight of the benefits.Focusing too much on features also puts more pressure on you. You must remember technical details you might not understand, and then you don't feel qualified to talk about the product. Yet all you really need to know is the benefits. That is so much easier!And by the way, it is not necessary that you personally love or use the product you sell. I do not live on an island and I don't own a boat. But if I knew somebody who lived on a small island with no grocery store, I could certainly explain to them why they should have a boat! What you need is a product that provides value to a thundering heard of people. It's all about providing value to others, and helping others. It is not about YOU. Benefits = Value.In fact if you love your product too much, you could be tempted to leave your company every time you find a product you like better. You might change companies every month! Then you would never have the opportunity to build a big, strong team and with it a big, strong residual income.One more thing to remember: the customer receives value from your relationship with them in addition to the use of the product. If you provide great service to your customers, you create loyalty.You can also add value to your downline. If you provide great training and mentoring, help them succeed, and teach them to focus on benefits and providing value, you will create loyalty in them too.Let's say you sell a protein shake with 10 grams of protein per serving. Tomorrow, another company introduces a shake with 11 grams of protein, 10% more. That is a feature. Is it also a benefit? Will your customers really feel the difference from 1 additional gram of protein? I doubt it. But what is more important is that loyalty you have built. Your customers and your distributors know, like and trust YOU. So you keep your customers, and your distributors!
2013年2月18日星期一
The Trump Network - A Good Business Or a Lot of Hype?
Almost everyone in business knows the name Donald Trump. From his real estate holdings, to the television show The Apprentice, he has been in the public eye for years. Let's take an unbiased look at an MLM company that bears the name of the man who made "You're Fired" a "national catchphrase"The Good:When a celebrity like Donald Trump brands a company with his name, many people will stand up and take notice, however this is not the first MLM company he has been associated with. Most recently he has been a paid sponsor with ACN, (the American Communications Network), a telecommunications MLM. You may have seen their Video Phone on an episode of The Apprentice last year.The Trump Network is making inroads into the health and wellness arena with a home testing kit (called PrivaTest ) that identifies exactly what vitamins you really need. Their product that will be a pharmaceutical grade of "customized" nutrients identified specifically for each person.I am not a doctor, so I will not "professionally" comment on the health benefits of customized vitamins and supplements, but a lot of people are "talking up a storm" about this concept. Especially with the Health Care reform on the front page of most major newspapers, perhaps this is an idea that "arrived just in time"The Bad:When you look at the massive success of Donald Trump, and the businesses he's created, you expect everything to be "top shelf. The Trump Network web site sure looks good, but the distributors still get the same old "company replicated" web site. That will mean you will need to put up your own, personal, landing page to drive traffic to it. This is not really a bad thing, I just expected a little better.Also their dedicated "success system", complete with a workbook CD, and DVD, still directs you to put this information in front of "friends and family" Come on Mr. Trump, you didn't build your fortune on the backs of your friends and family, do you really expect the distributors you are luring into you business to do in on theirs?Here is a new, upscale company, with a HUGH corporate image, touting a 22nd century product, and being marked with 19th century methods!In Conclusion:The Trump Network may have a massive start, with a well known star, but it's not perfect. You can easily overcome its shortfalls by getting your own web site and getting some professional market training. With these two items in hand, maybe someday you can tell your current boss, "You're Fired."
2013年1月7日星期一
MLM Secrets - Common Facts of Success in Multi Level Marketing
There has been a huge amount of people who had involved themselves in the multi level marketing tactic. This method has been continuously attracting people towards its core. This is because of the marketers who do this have good communication skills and hence the capability to add people to their cart.This system offers clients and the affiliates with a promising amount of money and hence attracts people. The clients who join it are awarded with money only when people join to work under them. The first client scores money only when he pulls more clients to work under him.But once the clients are ready, the same work of pulling clients to work under them is done in cycles. Addition of every person under the first client means money to him and so is it for the other clients under him. It needs just the initiation of adding clients. This way money flows with menial work. mlm secrets are to be read by every person who takes it up as a source of money. These help in going about marketing the product.It also helps the client to understand and get a clear idea on how to make money in this industry. The person who joins as a client should first of all know the nooks and corners of the product that is to be marketed and also should have good communication skills to make clients join the marketing system.A person who wishes to join this industry should understand the value of the product in the market. Without having a clear idea of the products value, the client is sure to lose his money. He should understand the seriousness of the fact that his money is at stake since he has to buy the product initially to proceed to market it.
2012年12月31日星期一
The Network Marketing Opportunity on the Internet
Nowadays, many people use the internet to check for the available network marketing opportunities. The internet has taken the network marketing industry to anther advanced level. There are many benefits of online network marketing which are discussed below.The internet is the biggest place that provides a market for people from all over the world because it not only limited to local area, but it is a global machine that can help you reach out to many potential prospects worldwide. You can reach these people through advertisements and other communication ways like search engines, videos, articles, social media and many others. This is why many business organizations in the world have opted for online network marketing opportunities to promote their businesses.The internet is also very easy and convenient to use. This is unlike ways of promoting network marketing businesses offline, which is cumbersome because advertising is sometimes very expensive. Individual advertising is too expensive unlike the case of bigger organizations which makes large profits. Therefore, online option would be your best choice as you obtain results of your business in a very easier way.Another paramount advantage of internet network marketing opportunities is that there is no need to travel all around; you just do everything at home so long as there is a computer within your hands. You can set aside some little time everyday to do promotions and still realize positive results to your business in the long run.Also, with the use of internet you can meet and target a particular group of people within your market. This will avoid much competition on your way and thereby enabling you to strategize and offer a solution to any issue arising from these groups.In conclusion, many people have opted to use the internet to promote their products and a lot to be discovered. Therefore this is the time to learn online methods and continue promoting your network marketing opportunity.
2012年12月11日星期二
Build an MLM Business the Fastest Way Possible With Maximum Ease and Integrity
Network marketing is one of the most powerful vehicles known to man for building wealth. More average people have achieved financial freedom by learning to build an MLM business than any other residual income vehicle. But why is the industry plagued by a 90+% failure rate? Why is it that so many people don't make it? It's simple. Success in this industry typically required a massive commitment of time and energy, and a skill set that very few have. But today's reality is very different. Today's technology offers an incredible opportunity for ANYONE to find success in this industry. All you need is a desire, and a willingness to learn. This article explains how to build an MLM business the fastest way possible with maximum ease, while maintaining the highest level of integrity by learning to leverage technology.Build An MLM Business FAST - Leverage Your Time With TechnologyOne of the most common limiting factors in this industry is the amount of time people can devote to growing their business. When the average person gets involved in this industry they typically are still working, at least a part time job. This means they only have part time hours to devote to this business, which often leads to "part-time" results. Learning to build an MLM business leveraging technology offers these same people the opportunity to create FULL TIME results with the same amount of time and effort.The principles behind this are simple. The internet is running 24/7 everywhere in the world. When you learn to position what you have to offer online (your product/business) in front of people who are looking for it, then they can find you WHENEVER THEY LOOK. You don't have to be present. Once you learn and understand how to set up a simple system like this, your time leverage goes through the roof. You have a system that will literally build an MLM business for you by generating leads and prospects on autopilot.Build An MLM Business With Ease - Bringing People To YouAnother advantage of learning to build an MLM business in this way literally changes the whole game. Rather than going out and chasing after people to present your offer to (your product, your business, YOU), you understand how to put it in front of the people who most want it. You learn how to literally put it right there for them to find it, and raise their hand for more information. Having people come to you in this type of business is literally a game changer, because it totally reverses the energetic of the interaction. What I mean by that is, whenever you're trying to convince someone to do something, where the idea of it was YOURS, the power is in their hands to decide. But when they have come to YOU - when they searched YOU out - the energetic of the interaction are in your hands, in your control. Not to mention what happens to your confidence when you have a steady stream of people coming to you asking you what you have to offer. Learning to build an MLM business this way is a completely new world.Build An MLM Business With Maximum IntegrityTo further extend the point that was just mentioned, think about the level of integrity that is maintained when you're presenting your business only to people who have ASKED for it. This industry developed an unfortunate negative stigma from people wandering around suffocating anyone who would make eye contact with them with their business opportunity. In fact, about 90% of the industry still operates in this fashion. You still see people tricking, bribing, begging people to come to events or to look at their website, even though the person they're speaking to has expressed NO interest in what's being offered.A person's level of integrity is a critical element in the development of their confidence as a leader. When someone learns to build an MLM business by leveraging technology in this way - and ANYBODY can learn this, trust me - they provide themselves with the best possible opportunity for financial freedom and success. A person with these skills will build an MLM business QUICKLY, and with ease and maximum integrity.
2012年11月16日星期五
Is Pampered Chef a Heaven's Delight Or a Hell's Kitchen?
Now, many people are out there looking for ways to be home with their families and to build businesses. Now, this is a unique company that has been available for years. The product focus is unique because it is cooking tools. The company has been around since the 1980's and even though Tupperware has tried to gain back part of the market, they do not have the products like Pampered Chef.The GoodThe basis for the company and the marketing model is to get families around the dinner table. Now, again this is to promote cooking tools, so as a representative, you must cook and prepare meals with the latest cooking tools.The BadWell first of all, you are going into other peoples homes and preparing things to eat. Now, that is not bad enough and welcome to Hell's Kitchen. The reason I say this is because you need to get the host to find people to commit time to coming to one of your little parties. You will find that a lot of people are skeptical about the products and tend not to show up. Now, to be effective, you want everyone that comes, to purchase products and also schedule your next party. But, why did you start your own home based business? Was it so that you could be at home with your family?ConclusionIf your goal is just to own your own business, then this will meet the needs, but remember, you need to find a way to get people to commit to having you in their homes. Now, for the average person, they will go to a local retail store and buy cheap kitchen tools. You will need to find a way to target more of people that buy high end kitchen tools verses just getting the cheap stuff you need to replace frequently. Now, if you have never run a business before, you need to make sure you learn to market you and your business. If you are not the best cook in the world, then you may need to practice your presentation skills. You can market and sell the products with out doing presentations too, so you will need to get the skill of how to really market the products on the internet. Now, this is not the typical model that Pampered Chef uses, and many people will try to discourage you from doing this. You can reap large rewards from doing what the average person will not do. Find a networker that is willing to share thoughts and ideas with you. Also, make sure they can educate you on how to market. Some will charge you to do it, but it is well worth the investment into your business. Training is a tax deduction in your business.
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