MLM Success - Trust is the Key to Being Successful in Network Marketing

Every new network marketer has a "brain overload" of information about their company and their business. Trying to decipher which task to tackle first is important, but knowing that 1 key factor may mean the difference between success and failure.Ask 100 successful marketers what their "game plan" was when they began, and you get 100 different answers. Ask this same group what is the "key" that all marketer's need to focus on, and 99 of them will give you the same answer. The "trust" of your prospect!A Little History:Network marketing got a bad "rap" back in the 70's and 80's. Terms like "pyramid scams" and "ponzi schemes" were associated, in almost every conversation, with network marketing. "Ponzi Schemes " still make the front pages of today's newspapers. Do you remember Bernard Madoff, who pleaded guilty to 11 felony counts in March 2009? He defrauded thousands of investors of billions of dollars. At age 71 he's in jail for 150 years!Trust is Sacred:Not a nice picture of our business is it? It's no wonder almost all network marketing companies have you start with you "friends and family". They don't have the time, nor do they want to make a big investment, as 96% of those starting out will quite after the first 90 days. They know your "friends and family" have a basic "trust" in you, so they capitalize on that fact.Target Your Prospect:As soon as you are ready to leave your "friends and family" behind and venture out in the "real world" of network marketing, you need to understand the wants, needs, and desires of the people you are going to market you product to. This "understanding" of you prospect is called "targeting your prospect." Having someone that "wants what you have" opens the door for that first conversation, and with every sentence you need to be building trust with your prospect.Don't Talk Opportunity:Unless you are 500% sure the sun is not going to rise in the east tomorrow morning, leave the "opportunity" conversation locked up in your briefcase. Almost every marketing company has an "opportunity" for wealth and fortune, and I'm sure "your company's compensation plan is the best."Your prospect has heard this before; to the extent that this is a "poison pill" should he try to swallow it now. This is not part of his needs! You need to concentrate on him and his needs, not your needs of getting that one extra person before the end of the week to get that extra bonus the company is giving out.In Conclusion:Concentrate on the prospect and getting his trust. Let him use the product and agree with you it satisfy's his needs. Who knows, he may come right out and ask you about the company after he trusts you will give him the truth. Wouldn't it be nice if he asked your permission to join you company?