2012年11月23日星期五

Nikken - Say it Backwards and It's Much More Fun!

Nikken has longevity not usually seen in an MLM. The founder of Nikken, Isamu Masuda is basically an inventor at his core; he also has a belief system which has made him care about improving the quality of life for the rest of us which he calls "The 5 Pillars of Health". The company has been in business since 1975 and opened its doors of their American office in 1989; If you're having a bad math day, that's more than 3 decades! I won't say it's unheard of but it does give them a good track record in the MLM industry to say the least.Nikken has combined technology and environmental concerns of the household with unique and holistic methods for solving some very fundamental problems. As an example, I'll tell you about Mr. Masuda's first invention, the Magsteps. The Magsteps are insoles that draw on the healing energy of, as the name suggests, magnets to reroute the energy flow in our bodies in order to provide healing effects. Now that's one to get you moving!It is apparent once you look at Nikken's full line of products that what drives their creation is some sort of core health issue. You can find a wide range of technologies that help with sleeping, air quality and healing energy flows. In keeping with the philosophy of "The 5 Pillars of Health" (Healthy Body, Mind, Family, Society and Finances) Nikken has also developed products for healthy nutrition, healthy skin care and pet care. I've seen a few MLM's with product lines this big, but only a few. This is going to sound absurd, but that may be a problem for some; with this many products to choose from, how would you develop a campaign? My advice would be to find one type of product that you have confidence in and build up a knowledge base and then move on.Nikken doesn't rest on its laurels either when it comes to giving back. They have a list of 10 different organizations that they fund and have even helped in the founding process. Money isn't the only thing they give. There are a lot of volunteer efforts coming out of Nikken. I know it's starting to sound like I'm hyping them, but I'm digging for dirt folks. I'm just not finding it. Sure, I've found the usual debunker talk, but I'm also seeing solid science behind the sales speak. Let's move on to the money part.The compensation plan is clean cut. You develop three team members and from there you move up a rank. There are 9 ranks to work though. One thing that seems to be unique to Nikken is you can't drop back a rank; that rank is permanent even if your team starts to go through the attrition process familiar with all MLM business models. Could it be possible?The income streams are also straight forward. Here's the list...1. Retail Profits2. Wholesale Profits3. Residual Income (from your team members)4. Performance and Leadership Bonuses5. Incentive Programs for your car and home.They also list tax deductions and benefits but that one doesn't really fit by my way of thinking so I'm just going to leave it out.Now that I've been through the site, evaluated the products and compensation plan and searched for legitimate complaints, the only conclusion I can draw is this is a solid MLM opportunity. That being said, if you don't find a product that you know for a fact works, maybe you should move on and keep searching. Personally? It's not for me even with the promise of permanent ranking inside the compensation plan. Attrition is attrition all the same and most people leave because they simply don't have the patience to build a business and for that reason alone, I'll stick with what I know and leave the Nikken out there for now.

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