Attraction Marketing Training - Why Most Attraction Marketing Sucks Training For Network Marketers

Attraction marketing is a buzz-word used in two different ways; the first, in the online marketing industry (and over-used in network marketing realm). It's a synonym for "lead generation", in that you "attract" leads that are looking for what you have with some sort of offer that is appealing to that market...typically for free.The issue with attraction marketing is that it's touted as the "be all, end all" of growing and developing a successful organization. While generating leads is critical for any business, what happens when someone magnetically and irresistibly attracts 500 new people that are interested in what you have? If you don't have the skills to prospect, close, and train those people, then all you have is 500 people (that have probably cost you time and money to attract) who you cannot assist or monetize.It is the answer for people who are still using their friends and family members as their primary source of leads (hint: they aren't leads. They're friends and family. Leave them alone, and market to people who are already looking for what you have), simply because it gets a networker out of the mindset of having to pitch everyone on what they have. With proper lead generation, they can simply focus their efforts on the people who have demonstrated that they are looking for the types of solution that the marketer is offering.Learn attraction marketing from people who are using it right now - study the principles of lead generations, such as reciprocity, curiosity, and urgency, and you can reap the rewards of this powerful concept.