2012年12月31日星期一

Simple Content Marketing Strategies to Increase MLM Lead Flow by 300%

There are a couple of techniques that you can put into your business to create a massive flow of MLM leads to your business.Content and/or Attraction Marketing. These two concepts, when combined together will create as many mlm leads as you need.Attraction Marketing is marketing yourself in an "untraditional" way. Attraction Marketing is the concept of bringing people to you instead of conventional concept of marketing which includes things like cold calling, recruiting friends and family, advertising, and purchasing leads.By making yourself an "authority" on a subject or topic, people will actually seek you out online. When you can create this type of interest in your topic, this is content/attraction marketing.What if I'm not an expert? Everyone is an expert in something, or at least has knowledge that other people don't.. For example... Lets say that you are a German Shepard owner. Just by the very fact that you own a dog, you know things about dogs that I wouldn't What you think is not important, may actually be the exact knowledge that the non owner would want to read about. If I came to you with a question, it is because I recognize that you have more knowledge, more expertise, about owning than I do.Another subtle concept with Attraction Marketing is the fact that prospects come to you...Let's say that you are selling a energy drink. You spend a lot of time cold calling, trying to recruit family and friends and starting conversations with strangers. You may have even purchased advertising, or worse... maybe you have even purchased leads to sell your energy drink. You actively "recruit" on these leads with follow up, getting back to them, giving them samples, etc. etc... All of these activities are "active" effort. When you stop doing them your business stops.None of those people had an interest in your energy drink BEFORE you tried to sell it to them.. Active "selling" is trying to convince...Using content marketing/Attraction marketing, we take that business model and turn it upside down. With excellently produced content marketing strategies, you will have targeted MLM leads directly to your website.Content Marketing, in it's simplest form, is just letting people know what you know.. Instead of "selling" the energy drink, you simply tell answer a question or solve a problem about the product instead. Use something about the product, or a benefit you had with the product...Perhaps your energy drink can help people lose weight. What if you wrote an article titled " Can you lose weight by using energy drinks?" or " I lost 15 lbs using this energy drink" or something like that... If someone were to click on that content, we would already know that they are interested in energy drinks and weight loss...If they were interested in learning more about what you wrote as the content in the article, they could click on a link that would take them to your website.Content Marketing combined with Attraction Marketing can produce targeted MLM leads for very little cost.

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