Evaluating Business Opportunities

The internet is overloaded with business opportunities and most of them are heavy on promises and light on probability. Isn't it interesting how they make bold claims to being financial independent and how you can start making $5000.00/month while sitting around your house in your slippers.Getting involved in a business takes time and money so find one that gives you a higher degree of succeeding. Besides looking at the more obvious factors of a business you must look at your potential market and the true need for your product.Using this concept will not only save you time, but also heartache. There isn't anything worse then investing time and money into a business venture and then find out it just won't work. By incorporating a quick simple checklist you can eliminate nearly 90% of most business opportunities.Most of all the crazy opportunities on the internet involve selling something so we will assume these are the types of opportunities you are looking for. First of all don't assume you can sit at home on your computer and make big cash. At some point you will have to introduce your product to people and make a few sales.Besides the obvious of checking out the company's reputation, product line and initial investment there is a simple, but full proof way to ease your way into a new business with a high probability of success.It doesn't make sense to grind away at a business that turns very little if any profit. There are two steps to most selling situations, however if you can completely eliminate the need to do one of these steps then there is less likelihood you will struggle and a whopping 50% better chance you will succeed.The first step in a lot of selling situations is you have to convince someone that they need your product. This step can be a very nerve wracking and sometimes uncomfortable situation to be in. It is also the number one reason most people quit their business before they experience any kind of success. The rejection rate is high and let's face it, no one likes to hear the word no, at least not 100 times before they finally hear a yes.Statistics show that most people are uncomfortable with rejection and therefore shy away from selling, but wouldn't it be nice to sell something everyone uses? Your chances of getting a no decrease by nearly 50%. That leads us to step 2 of the selling process.Assuming you have convinced someone they need your product now all you have to do is sell the benefits of your product and everyone is happy. It's not hard to sell something if you believe in the product and you know it will supply benefits to your new customer.In all practical terms if you're looking for a business opportunity then you should look for a business that offers a product that eliminates step one of the selling process. Not having to convince someone they need your product makes running your business a lot more fun and profitable.Imagine starting a business where you can increase your chance for success by a whopping 50%! Why go through the heartache if you don't have to. If you find the right business to start you also want to sell a product that has repeat business. Doing this allows you to find less customers to keep the commissions rolling in, don't sell a "one time" purchase type product.Although there are some very good MLM and non-MLM companies out there you have to be careful because a lot of them sell products that not everyone really needs. As an example there are countless companies out there that are selling exotic juices from an exotic berry that can only be found in one part of the world. Although the products might be great you really have to ask yourself, do you really need this product?There are several companies out there that offer business opportunities for both men and woman. And some sell incredible products that you don't have to convince people they need. These can be products like cosmetics, personal care products and even synthetic motor oil.This is the beauty of using this simple system in evaluating a business. Think about it, do you have to convince a female prospect she needs to wear make-up? When was the last time you had to convince someone they had motor oil in their car or truck? Now are you beginning to see the simplicity in this system? Doesn't it make sense to sell a product that you don't have to convince people they actually need? Trust me it's a whole lot easier and fun. Talk to people in the industry you are thinking about going into to get a feel for not only the products but also the company.