2013年3月20日星期三

4 Things Web Analytics Can Teach You

Stores in mall and along the street will rearrange goods and displays, and also move impulse buying items closer to the check outs. They do these things as a test to see what customers shopping and buying habits are.As a home based business owner you will need to do the same things.Listen:1.Costumers are always talking. You can follow your costumers clicks through your website. Which pages they check and how long they stay there. You can track which words bring you in the most traffic and costumers. Sometimes using generic key words can bring a great deal of traffic, however they usually have a short stay on the site. You want people to spend more time on your site. The longer they are there the more likely they are to buy something.Knowing this data will allow you to choose words more effectively.2. You see the average amount of time people will spend on your site. With latent conversion, it is a great indicator of how your home based business will do in the coming months.IF your users spend a great deal of time on your site it means they are interested and will likely come back to buy something.3. If your traffic is not spending the time on your landing page to even get an idea of what you are about. You have issues with your site. When they get there you want them to feel comfortable that they are in the right place.4. See where people leave your site. You really need to know this especially if they are leaving when they are supposed to be checking out.If a large number of them are leaving your site when they have a shopping cart full of items to buy. You can see what it is costing you in commissions:-If they are leaving where you explain your shipping prices, Then it could be because your prices are higher than your competitors.- If they leave when filling out buyers info your questionnaire could be too long. Web analysis will allow you to track what's working and what is not.Then you can make the necessary changes to increase your sales.Cheers to your Home Based Business Success.

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