2013年3月15日星期五

Promoting Legitimate Online Businesses is Difficult and Time Consuming - But There is an Alternative

Have you ever thought about how difficult it is to promote legitimate online businesses? There are many good internet marketers who earn large incomes by marketing online what they have to offer. But I don't think you will find any of these marketers who would claim that they had overnight success in the internet marketing industry.Why is it difficult to promote legitimate online businesses? For one thing, there is so much to learn in order to achieve success. Secondly, it takes a long time to learn everything. I'm talking about months, even years. Despite the time, effort, and money it takes to establish a successful internet marketing business, there is a powerful alternative. I discuss this option later in this article.Just ask successful internet marketers how they achieved their success. They will say that it took hundreds of hours of training and work in order to build their own internet marketing system and generate their own leads.This training could come from a coach or a mentor. Or it could have come from good online internet marketing training. It doesn't really matter. Either way, it takes many, many hours to learn all aspects of internet marketing. And I guarantee you that successful internet marketers will tell you that they are always learning. They must always be learning new ways to stay in front of their competition.And building your own internet marketing system and generating your own leads represent only part of the process in promoting legitimate online businesses.Let's take a quick look at some of the things you must learn and then implement in order to set up your internet marketing system and to generate your own leads. First of all, you need to send your potential leads to a central hub. This can be in the form of a website or a blog. You must determine what information you will put on this site. It can be mostly educational or mostly promotional.We can get into a lot of discussion here, but I feel that an educational central hub is the way to go. I am a huge fan of internet attraction marketing. This allows you to attract your prospects rather than chase after them. After setting up everything, writing content, and placing it on your blog, you must develop a compelling capture page and place it on your site. If your potential leads are not motivated to "opt into" to your site by giving you their name and email address, you have no lead.In order to entice your prospective lead to opt in, you must offer them something of value for free. This can be in many forms - a report, an eBook, a book, a video, an audio, a newsletter, etc. Most likely, you will need to develop this free information yourself.Your leads will probably not buy from you the first time they come to your site. So you must stay in touch with them.Therefore, you must put together a series of automated email messages to be sent to them over a period of time. I'm talking here about a number of emails that are sent over a 3-6 month period. You are the one responsible for writing these email messages.How do you get people to come to your site? This is not easy. Many marketing methods are available. You can write articles and post them to article directories. You can write press releases. You can record videos and place them on YouTube and other video sites. You can write comments on other articles, blogs, message boards, and forums. You can use social media sites such as Facebook, Twitter, MySpace, and others.But it takes much more than just putting your content on the web. You must learn and implement search engine optimization, proper use of keywords, and backlinking strategies.You must develop copywriting skills so you can interest and attract potential leads to your site. You must build a relationship with your lead through your writing and videos. You can bookmark your content for higher ranking by the search engines.If you get a lead or prospect, it is best to communicate with them. Talking with them by phone is the best approach. You must learn proper telephone relationship marketing. Even after setting up your internet marketing system, this doesn't mean that you will have success. You may not get anyone to opt into your system. If someone opts in, you may not get any sales.Then what do you do? Unfortunately, it's all up to you to figure out where your system has broken down. This is pretty scary. It's all up to you to solve the problems. It may not be just one breakdown. It could be several. Internet marketers can work for years and not solve these problems.Like I said at the beginning of this article, there is an alternative. You can spend the next one to two years putting your internet marketing system together. Or you can go in a completely different direction and get the same if not better results in a much shorter period of time.Out of all the legitimate online businesses, I know of only one that markets its business using a team approach. What does that mean? It means that each member has a small part in promoting the business. The whole marketing process is not completely up to you.Even if you are brand new in internet and network marketing, you don't have to worry. You can assist other members in a small piece of marketing the business. The mission of this business is to make sure that everyone is successful.This philosophy results in one of the most lucrative, legitimate online businesses on the web.

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