Club Sea Breeze - Top 10 Marketing Strategies For Success Others May Not Be Using

Starting any business online can be daunting if you don't have a clear gameplan for marketing.By reading this article, you will have definite action steps that you can take to put your Club Sea Breeze business on the map. The good news is that all of these are free methods of advertising with the exception of pay-per-click. You can do all of this yourself or you can outsource much of it. So here we go.1) Share the Opportunity with Family and Friends.In today's market where 'old school' methods like talking to friends and family are outdated and completely not effective, you can break the rule this time. Because of this particular business model, which has never before been seen, it's very conducive to fast paced teamwork where everyone benefits. If you look at the compensation structure, it's one in which families, friends and neighbors can work together to help each other cycle off. The simplicity of the small 2x2 revolving matrix benefits everyone from teamwork.2) Set up a BlogUse your blog to let people know about you. People want to do business with those they know, like and trust. So the pages on your blog may be "About Me", "Contact Me"," About Club Sea Breeze", "Resources", Life and Family". Of course, it's your business and you'll want to set it up to your liking.Your blog can be yourname.com or choose more of a business sounding blog name. Keep this in mind however. Ultimately you are marketing and selling yourself. Your business is YOU, INC. The companies you choose to market may come and go, but you will always be you. The majority of home business owners just don't get this and they are out there trying to be salesmen of products and services. Who wants to do that?At any rate, anyone in business today should have a blog. I recommend using the Wordpress.org platform and have it self-hosted. Reason being, you have control of your blog. If it's not self hosted, you run the risk of having it deleted.3. Set up an Autoresponder Account for Lead Collection and Follow Up CommunicationAs you begin to advertise and share the business opportunity, you want a way to capture the names and emails of those visiting your website and blog (your store basically). You will create your opt-in form inside your autoresponder account, then copy the HTML code the system generates for you and simply paste that onto your blog or website. This way, your leads will enter their contact information to learn more about the opportunity. Aweber and Get Response are both good companies to work with for your autoresponder.You will want to create some emails about Club Sea Breeze that you can program into your autoresponder to be sent out on your behalf at specific intervals. This is the beauty of internet automation. It's what allows you and your family to be gone on vacation and your leads are receiving communication from you. You will also have the ability to send an email broadcast to everyone on your list when you have breaking news, webinars and updates about the company.4. Build a WebsiteWhen you join Club Sea Breeze, you will be given two comprehensive company replicated websites. One is for the product and the other is for the product and opportunity combo. So, why would you need another website? Because the company websites brand the company and not you. This is true of any home based business opportunity. The company you represent gives you a nice company website, but it's all about the company, the products and services and does nothing to brand it's affiliates.As you begin your marketing, it's better for you to have your leads and prospects land on a website with you greeting them. This would be a web page that you create with your headline, your "hello and welcome" video and your opt-in form. From there, you can send them over to your replicated website. This is called personal branding.There are many, many website building software programs out there. Ask around, check with your sponsor and find out what they use. There are also coaches who can help you step by step with your website, you just have to ask around.5. Make VideosVideo marketing is huge to say the least. YouTube is a search engine and is the 3rd largest ranked site in the world. So, obviously, you want to be where the world is; where people hang out and connect and search for information. YouTube is free to set up. As a matter of fact, another free service is TubeMogul where you can submit your video there and it broadcasts it to several video hosting sites, not just YouTube. The more exposure you can get and more backlinks to your website and blog, the better.You will want to create attraction marketing style videos. Meaning teach, educate and inform people. Your videos will educate people about your home based business opportunity. You will share testimonies about the products and customer service, the company as a whole.You will teach people how to market. Some of your videos will be head shots, some will be action shots where perhaps you're walking in a park or fishing on a boat or playing with the kids on vacation. Some videos may be powerpoint presentations or screen shots. Whatever you know about marketing and what you know about Club Sea Breeze, those are things you want to do videos about.You can post your videos on your blog as well and repurpose your content.6. Set up a Facebook AccountFacebook, like YouTube, is in the top 5 visited search engines in the world. Again, you want to be where the people are. Set up a profile where others can meet you and learn more about what you have to offer. You can actually set up a Fan Page which is designed for business. Your personal Facebook Profile can be used strictly for your family and friends. There is no cost to set up a Facebook profile or Fan Pages.7. Set up a Twitter AccountTwitter is micro blogging. You only have 140 characters you can post at any one time. It's fast and simple. You will begin to have people 'follow' you. And you will 'follow' others. Those you follow will be individuals you want to connect with and those who follow you are people online who are interested in what you have to say. Your following is your list. The idea is to provide value for your list. Teach, educate, inform, and share. It's the same as the rest of your marketing. Always keep it 'attraction' marketing based. Twitter is free to set up and use. You will find having a Twitter client like Hootsuite will come in handy once you start to gain a following. It will help you be better organized.8. Pay Per ClickThis is a paid advertising method. It's the ads you see on Google, Yahoo and MSN, among others. You will pay a specific amount of money each time someone clicks on your ad. Therefore, it will be important to have a good ad and then a good capture page (opt-in) page and be sure to set your daily budget so your costs don't get out of hand. There is a learning curve to pay-per-click advertising so grab a good course for learn how to do this.9. Live Webinars for Questions and AnswersOnce you have prospects on your list and you're following up with them through your email series, you will want to invite them offline to live webinars so they can participate in question and answer sessions. Most companies offer live Q&A webinars to the public, however, you may want to host your own to show your prospects how to market. It's a great way for your prospects to see that you care about their success and you're a real 'down to earth' person. Again, people want to do business with those they know, like and trust and who are reachable, warm and friendly.10. Write Articles about Marketing StrategiesArticles are another free source of advertising. Articles are to inform and teach the public. Take this one for example. This article is teaching you what to do, or at least making valuable recommendations so you can succeed in your home business. It's not selling a particular business opportunity or pushing products and services. Nobody cares. What people want from articles, is the 'how to', the 'review', the 'information'.Keep in mind the best articles are between 400 and 500 words whereas this is much longer because of the nature of what I'm talking about. You will want to write articles with your keywords or they won't be found.