Article Marketing Secrets Part 1 - How Can You Convert Your Articles Into MLM Leads?

Article marketing is one of the best and most effective ways to create a name for yourself, but can you really get MLM leads from it, are you getting readers for your articles? Well, it is true that a lot of people don't like to read however if your article is well written and interesting, in other words solves your prospects problem you have a good chance to generate leads from it. The main goal of articles is to build your credibility and increase your exposure by giving valuable information. Here are a few tips that will help you to increase your conversions.Create original content:Write your own relevant, useful content; give enough information to your audience on how to solve their problem, even if they do not buy from you a single thing.Create a catchy headline:It doesn't matter how great your article is if nobody reads it. An attractive title not only will have more opportunities to be clicked on, but it also impacts whether your article is republished. Your title has to have the right keywords and it has to be consistent with the body of your article. That's call relevancy.Description:This is almost as important as the actual title, when people find your article in the search engines like google, all they can see is the title and the description, which is the text underneath the clickable link. It has to be clear focus and value driven in order to make your prospects click on it to read the article. It also must have the keywords you are targeting.Keep it short and sweet:It's well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. People have short attention spans and they want quick, easily absorbed tidbits, not long in depth quality articles. The goal of your article should be to make people click on your signature link. If you have a 1500 word article, make a 400 word article and offer the rest of the article as "more" through link in your signature box or write 3 articles with that content.Keep the article around one specific subject, target one specific problem or situation that targets one main keyword. Not only will this help you with your rankings but also will focus your reader in one specific issue that can be tied up with your offer in the resource box. A word of warning, if you use your main keyword too much in the text, not only won't get good rankings but it will annoy your readers, affecting your lead conversions. The content should be informative not promotional, people don't want to be sold, they want solutions.Call to action:Have a hard to resist call to action; usually this is done in the author resource box. Even a well-written article won't get leads if you don't have a good call to action at the bottom. Now it is important that the call to action look like part of the actual article. You can send people to a landing page where you are solving the problem you are targeting in your content or to your blog, where your original post was made.It is important that the call to action has something of value for the reader, a reason for them to click. Maybe you offer a free report, free training or something attractive enough for them to click. The offer should address a solution to the specific issue you are writing about in your content.Post multiple articles:Your credibility will rise if people can find numerous articles with your own original content. This will make your audience more receptive to your articles and make your links more likely to be clickedDon't be perfect just do it:You don't have to be a professional writer to write good articles and generate leads from it. Just be yourself and get to work.