2013年3月9日星期六

Reliv - Is Reliv a Hot Company Or Just Simmering on the Back Burner?

In 1985, Robert and Sandy Montgomery (of Chesterfield, MO) teamed up with noted microbiologist Dr. Theodore Kalogris to begin the Reliv company. Dr Kalogris had developed nutritional supplement that provided " an entire days nutrition in a form that was easy-to-use and quickly absorbed by the body."Since 1988, Reliv has been on the scene as being a distributor based company in the network marketing world. Here we will take an unbiased look and see if Reliv is a "hot" item and something you should just "warmly" consider?The Good:Reliv has developed nutritional supplements and functional foods that, in their words " would support human health, protect against disease, and relieve discomfort." Currently the company holds 5 nutritional patents, and their web site identifies several more in the "application stage"In today's economic environment, heath care and nutrition is on the front page of almost every leading newspaper, and thus in front of millions of readers daily. These headlines are moving people towards taking their healthcare seriously, and many of those people will want to take a look at Reliv and its supplements.Reliv's customer base currently spans 14 countries, which may be important to those looking for a company with an international presence. Reliv is also a publicly traded company under the ticker RELV, so again those interested in a non-private company have a little reassurance here.The Bad:With a product line in tune with 22nd century health issues, Reliv still uses marketing fundamentals based back in the 1950's. Their main focus is having their distributors focus on attracting "friends and family" instead of the modern concept of the "target market" marketing.While it is true you can easily overcome the trust factor with people you personally know, history has shown that those marketers who are making a 6 figure income are not doing it on the backs of their "friends and family". These marketers are developing a skill set that will allow them to "reach out" to targeted prospects who have a want, need, and desire for their products and services.In Conclusion:If you have your own personal testimonial with Reliv products, and are serious about being a successful marketer, you are half way there. You will need to invest in a professional marketing course, and learn the necessary skills to get your products out in front of targeted people, to complete the equation.If you do acquire those skills, you may find a very successful opportunity with Reliv.

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