One Room Niche Versus Multi Room Niches

There are pretty much two different schools of thought in online marketing: The Social Media School and the Search Engine School. The Search Engine School tries to sell products to people who want them. They use optimized backlinks and long tails to try to increase their search engine rank and try to market products to those who want them. Pretty much only the top spot of each long tail matters. If you type in "I want to buy gum" you only care about the first gum you see, you might check out a few other types of gum for a price comparison but pretty much that first spot is all that matters(and if sponsored links are ahead of you, you are pretty much screwed).What social media does is it creates demand, it markets to people who aren't looking for anything specific and tells them that they need something(The latest and greatest e-book or software). The Search Engine School only has one room per long tail but the social media niche has several rooms. How many different exercise programs are there? They don't market via search engines, they market via word of mouth and by offering a bigger, better deal.That's what the search engine folk don't tell you, that unless you get in early and have more targeted anchored backlinks than your competitors you are screwed. Whereas social media niches can always create more demand (I'm not talking about Make Money Online although there are always referral programs like neobux which your readers can spend time on instead of money; the MMO niche is notoriously penny pinching).I'm talking about for example my niche the grow taller niche. For years people believed height increase is impossible. Now we have several viable methods that could possibly used to increase height via non surgical means. It doesn't matter what rank you are in the search engines, if your product or information works people will want it. For example, lateral synovial joint loading is a very promising method of growing taller but nobodies searching for it yet. Soon, I will prove that it's a very effective method of growing taller and there will be much more demand for it (more searches).Tell me how SEO optimizers create demand. They can't. They can only sell other people's products and ideas.