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2013年3月26日星期二
The Home Business Success Academy - Is the Home Business Success Academy Training on the Level?
The Home Business Success Academy (HBSA) is an Iowa based corporation that helps struggling network marketers leverage technology, positioning, and target marketing to grow their business. While having developed a reputation as an outstanding company, not everyone approves of their methods of training. Let's take an unbiased look at HBSA and see what their methods are all about.History:HBSA is the brainchild of Martin Lightbowne and Joshua Fusion, two independent and very successful network marketers. As a collaborative effort, Josh and Martin put together a "home study" type course for teaching network marketing on a global scale, as Josh resides in the US and Martin in the UK.HBSA is accredited with the Better Business Bureau and has been awarded an A- rating. The BBB notes, on their web site, as the reason for (a non A) rating as "Length of time business has been operating." I would expect this to be upgraded after reach the BBB standard.The Course:HBSA markets 2 training courses, the Basic and the Elite. The Basic course centers around positioning the student on the web with their own web page, understanding targeted traffic, and driving targeted traffic to that page via the Social Media, Web 2.0, and writing articles, just to mention a few. The goal of the student in the Basic course is to create 5-15 leads a day and start adding 1 to 3 people a week into their business.The Elite course comes after the student has finished the basics. Now the student makes the jump to "warp speed" to start really moving the business along. This includes understanding and using paid advertising, sales letters, newsletters, funded proposals, advanced prospecting and closing methods and especially team building. The goal of the students in the Elite course is to generate 100+ leads a day, and start adding 10-15 people a week into their business.HBSA - The Good:HBSA has moved completely away from the "Friends and Family" approach of years ago, and center around knowing your product, your prospect, and leveraging technology to help you succeed. Your syllabus consists of workbooks and DVD's, your classroom is your office, and your class schedule is when you can allocate that time to your business. There are also on-line sessions, as well as role play and Q/A sessions utilizing a telephone conference room.The marketing principles being taught here center on the student knowing their target market and how to "reach out" to that market. Those skills involve the use of the telephone, the written word, and especially the internet. These are all stable elements used by most top level marketers.HBSA utilizes leading edge technology to "walk" the student through setting up their personal web page, and driving traffic to that page. Their emphasis is not only on the mechanics, but also on the psychology of network marketing. After the student is comfortable, they again walk the student (in the Elite program) through more advanced techniques of internet advertising and autoresponders. If you can write an email, you can master this technology.One of the most unique features of HBSA course, is that they offer a performance guarantee to all their students. With the Elite course, the student is given a target goal of add 700 people into the business in a year's time. If they do not reach that goal, they will continue on as a student until they do. (The Basic course has the same performance guarantee, but only a level of 100 people)It seems HBSA can stand by this guarantee, because they provide each student with their own, professional, marketing mentor to help them every step of the way. Almost every gold medal Olympic athlete has had their own personal trainer, and HBSA subscribes to that same winning philosophy.HBSA - The Bad:HBSA expects that each student will commit to spending an average of 5-10 hours a week working their business to get these results. HBSA goes so far as to require this commitment with an electronic signature on the guarantee document. For those people who are not ready make this commitment, and to "put it on the line", they don't get "in the door."This course is very detailed, with workbooks, DVD's, on-line sessions and a personal mentor for (at least) 1 year. For those that expect a "cheep fix" for their marketing problems, then perhaps they should invest in a $19.95 eBook somewhere out on the internet.Also, while HBSA notes that have students in over 30 countries, the course is only in English. For someone outside the English speaking world, this would not be attractive.If you have read any of the articles published by Josh or Martin, you know these gentlemen are very "matter of fact" and "straight to the point" when it comes to network marketing, and I expect their training is the same. If you are shy, or offended by someone whose methods could be "in your face" when it's needed, then perhaps this course is too strong for you.In Conclusion:This course could almost be called a "no brainier" for those who take their marking business very seriously. The course structure, the leveraging of technology and especially the support they provide speak for itself. HBSA certainly is concerned with the success of each and every student they work with.
2013年2月19日星期二
Steps to Building a Down-Line in Your Network Marketing Business
When it comes to building a down line in your business, whatever it may be, the first question that comes to mind is where do I start? Who should I talk to? Should I talk to my friends and family or should I talk to complete strangers? I would advise to talk to almost everyone. You want to first find a prospect or person that is looking for something similar to what you are offering. Most of the time your friends and family may be the last people you want to talk to about your business opportunity.People like to talk to their friends and family first just because their comfortable talking to these people. Most people are shy and lack the confidence to speak in front of a stranger. They become nervous, their voice cracks, and they lose their focus on the subject they are discussing. Sometimes it is best to start off with friends or family to learn better how to socialize with people on a comfortable level that fits you.So, you first find a prospect, maybe it's your mom or even your neighbor. You want to talk about the business opportunity that you have, invite them to see how they can benefit from your opportunity. Discuss how they can make money. The first question everyone always asks before anything else is, 'how will I make money and have you made any money yourself?" The best way to answer this question is with the truth. If you haven't made any money yourself hopefully the reason being is because the business is ground floor and just started. Otherwise, I would bring up a testimonial of someone who has made a large amount of money and talk about their situation.Second, after showing them "the plan" ask them if they have any questions. If so, answer them the best you can. Note this, whether you know the correct answer or not, always, always, give an answer. After reviewing the plan they will give you any of the following answers; yes, no, or maybe. Understand that maybe, or not right now, or maybe in a few weeks, all of these expressions simply mean no. If their answer is no, that is perfectly fine. Try not to get frustrated. When people say no you want to try to develop them as a costumer. It is important that you follow up and follow through with that person.In other words, you want to build a friendship with this person. Keep in touch with this person on a weekly basis. You don't want to keep asking them "when are you going to join, are you thinking about joining soon?" You want to give information on why they should join without asking them to join. Get them dreaming. You should know so much about your business opportunity that when you speak about it your excited, enthusiastic, and persuasive when your talking about it. The excitement and intention in your voice will usually sell your business for you.The key to inviting anyone into your business is not to sell your business opportunity to that person but to sell yourself to that person. Build a friendship of honesty and loyalty. Sell yourself as a leader. Prove not only to yourself but to your prospects the person who you really are. You must always brand yourself before you can brand your business.
2013年2月14日星期四
iLearning Global Shutdown - Why The Company Shut Down - Where to Go From Now
Just as of last week iLearning Global, a MLM company, shutdown for good. Why did this happen? How could a company such as iLearning Global just all of a sudden shut down? In this article would like to talk about these two questions, I would also like to talk about where the people that were involved with this company can turn to.Brief Company ReviewiLearning Global was a multi level marketing company that was founded by Brian Tracy. The company marketed personal development programs and business training products. There products and programs were available in video form, eBooks, live webcasts, and in audio programs. People that bought into the company as representatives promoted the business through direct sales.Shutting DownThe company officially closed on March 17, 2010 due to a lack in market demand and their ability to stay competitive with other similar companies. This is often a problem with companies that market programs and products that are similar to many other companies. The closing of the company is obviously a disappointment to all those who had invested into the company.Where to turnFor all those people that were involved with this company, I would recommend that you look for an online company that is automated and what I like to call "recession proof." It's no secret that we live in tough times, but there have been a lot of companies that have emerged that know how to create success during these times. Right now is a great time to get involved with online business because the market is so hot right now. The internet is the only place on the world where a person can start a business for a couple thousand dollars and still have potential to make a six figure income.
2013年2月13日星期三
The Best MLM Company - Know What to Look For in the Best MLM Company to Guarantee Your Success
In this industry today there is no shortage of opportunities to choose from. The search for the best MLM company will be a long, arduous task, unless you know what to look for. Most will overwhelm you with information and lofty claims about being the best thing the planet has ever seen, with the best this or the best that, and the wealthiest compensation plan the industry has ever seen. But if you're sharp, you'll see this claim for the desperate attempt at uniqueness that it really is. This article explains a few critical elements to look for if you truly want to find the best MLM company and give yourself the best chance at success in this industry. And you deserve it, so read on.Finding The Best MLM Company - Ask The Right QuestionsThe best way to read between the lines and make sure you're partnering with the best MLM company is to ask the right questions. Ask the questions that few truly have the answers for. This not only guarantees you'll find a great company, it will also give you an opportunity to see if the person you'd be partnering with has any concept of these critical concepts themselves. If they do, it's a good sign. If they don't, move on.What Is The Purpose Of The Company?In other words, where was the company started, by whom, and for what purpose? You see, many of these MLM companies (especially in the health and wellness market) are simply riding a trend with clever salesmanship. If a company has a larger, more sustainable purpose than riding trends, you'll know it. It will pervade their entire company. Ask about their purpose.What Type Of Compensation Plan Do They Use?Is it a matrix? a binary? a unilevel? Knowing this will give you a clear indication of the type of business you'll actually be building. Binaries, for example, are notorious for moving quickly, but have a very high rate of attrition. Many unilevels have breakaway points where you stop earning on part of your business after a certain point, forcing you to continue building elsewhere in your organization. Binaries also often have "active sales quotas" which basically means you have a job. The whole point of building a residual income is so that you can walk away and continue earning money. If you have quotas for monthly activity, you basically have a job. This is not true walk away residual income. Be very clear about this.What Is Their Marketing Plan?You see, even some of the best MLM companies are giving people a business opportunity that they don't really know what to do with. This industry is notorious for attracting motivated individuals who have no sales or marketing experience, and therefore no real idea about how to be quickly and consistently successful. What you need is a strong marketing plan, and it should largely (or at least partly) include leveraging technology and the internet. If there's no internet component, you'll get left behind in today's marketplace.The Best MLM Company - Trust Your GutThe bottom line is this - as you do your research, get somebody real on the phone, ask your these questions, and listen to your gut. Success in this industry comes from partnering with the right company (one with integrity, and a bigger purpose apart from just making money), the right people (real leaders with a genuine vested interest in your financial success), and with a great marketing plan. This will lead you to the best MLM company, and virtually guarantee your success in this industry.
2013年2月11日星期一
Dip Three of Your MLM Toes in the Home Based Business Pond
For me after being in three, yes three home based businesses, I knew it was time for me to look at doing this right or quit doing it.WELL, I HAVE TOO MUCH ENTREPRENEURIAL SPIRIT IN ME TO GIVE UP THAT EASY!!!So, I decided to make sure I had three goals that I could achieve in my set time frame.1. Make investment back quickly It is a MUST that I would get into my next business where I could make my initial investment back as soon as possible. (This will help keep our spouses off our backs) So, I look for businesses where there is a small initial investment, little or no monthly renewal fees (or even yearly renewal fees) and where there is a product or service that MOST people are going to use anyway. Believe me, the businesses are out there and so are the people. If it is easy to do and easy to understand and people are going to purchase it anyway our efforts get that much easier. I have always worked to recoup my initial investment within one to two months of starting my businesses.2. MLM attached to it that will allow me the chance to make BIG MONEY If it has what I mentioned in Number 1, it makes it a little easier for people to feel that they have a chance with the MLM side of it too. Don't get me wrong and don't think I am trying to make it sound like it is a magic bullet. Because it isn't!! It still takes effort. But without the monthly or yearly fees, I can work at my pace or the pace that my life allows me to work it. Your goal can be whatever you want it to be. Reach for the sky I say.3. A tool that would help me get leads once I started exhausting my circle of influence There are many people out there that would love to coach or mentor you...for a modest fee that is. I have found that if you want to really succeed in the MLM business, this is almost a must. And well worth the money. These folks not only show you ways to market your business but can provide you a lot of back office elements that can manage your leads, as well as, weed out the cold or even lukewarm ones. They teach you ways that help you market your business in a way where the real warm leads find you. I don't know about you, but I like the thought of that happening.So it is not rocket science. Just some effort, entrepreneurial spirit and some good tools to help you keep reaching your goals.
2013年2月3日星期日
Start Collecting Affordable Silver While You Still Can!
Silver has attracted mans interest for many thousands of years. Ancient civilizations found silver deposits plentiful on or near the earths surface. They would use this to incorporate into their jewelry and their pagan statues. They had little knowledge of its value and it was not used in trade until later on. Relics can still be found today of these civilizations, include jewelry, religious artifacts, and food vessels formed from the durable, malleable metal. This metal took on near spiritual qualities in marking important historical milestones that lasted for centuries, and served as a medium of exchange. The Mesopotamian merchants were doing just that as early as 700 B.C.Silver then had a direct role to play in Americas economy in 1792 when Congress based the currency on the silver dollar and its joined connection to gold. In 1965 the use of silver was discontinued and instead was used in various other industrial sources that were called for in the beginning of the 20th century.Today not only is silver considered to be a valuable and an extremely rare commodity, but it is more importantly thought to be a safe and wise investment. While is true is that silver is a scarce mineral that can still be found in Mexico, America, Peru, Australia and Chile. It is also one of the most affordable precious metals that are found. What does this mean? This means that it enables the masses to be able to collect silver while the prices are still in the ignored affordable range. By just collecting one silver eagle or numismatic coin per month, leave the collection alone and let it build and grow over the course of a few years; one would have built up a nice comfortable asset.The American Eagle Bullion program was launched in 1986 with the sale of gold and silver bullion coins. The popularity of the Silver American Eagle coin was due not only to its beauty which is based on the famous "Walking Liberty" of Adolph Weinman's 1916 U.S. half-dollar but also to the fact that the government guarantees that each coin contains 1 troy ounce of silver, is 99.9% pure and is legal tender, which enables the holder to sell its content for face value at any given time that they choose to do so. Value is strictly based to the current market value. And at the present time, the price of silver has not been this high in decades and experts predict it to get much higher in the future.In reality with the current economic situation at an all time low, the value of the American dollar holds little to no value and it is getting poorer every day. People need to ignore the "Cash for Gold" commercials and find out the reason "Why?" are these commercials always asking me to get rid of my precious metals. Financial experts that make their passion of studying global economies collect assets such as silver. Commodity investors have been strongly urging Americans' to buy silver and gold for a while, but the words have been ignored.They fear that the economy will not support the stock market and the dollar much longer without heavy repercussion to those that are serious collectors of silver.It is a fact that the value of gold and silver may fluctuate from time to time, but all signs point to an upward trend at the moment, it has always remained a sturdy and rock-solid investment. It has carried nations through rough times when their dollar failed and it will do the same again. Only those that are wise enough to see the reality of this will survive the turbulent times that are ahead.Start collecting affordable silver while you still can!!!
2012年12月4日星期二
Multilevel Marketing For Beginners
How do you differentiate between the illegal costly scams of pyramid selling and the legal multilevel network marketing?With Multi Level Marketing which is made up of networking and franchising. Such networking elements come together as a result of skill, commitment, perspiration and talent. The franchising part requires the promotion and marketing of a product or service that primarily belongs to an established organisation. Herbal life and Amway are two that immediately come to mind and are familiar household names that have structures associated with Multilevel Marketing. These type of companies have a history of providing remarkable support to their members who act as distributors. With regular training programs, tools and techniques that go along way in enhancing their effectiveness in the market place.How it works, is quite simple.One multilevel network marketing member signs another members that wants to make a legitimate income by selling that organizations products. Income is derived in two forms one through individuals effort in selling the product and two in the form of commission which is primarily earned when a new member signs up. This split or dividing of the commission varies from company to company. It is this splitting of commission that the term multilevel marketing is derived from, as up line gets a cut of the action. The incentive is to continue recruiting members below you, by doing this not only does your time becomes leveraged, your income explodes as you get rewarded for the efforts of others.How Is this different from pyramid selling?Primarily pyramid selling does not have a product. It's aim is to get you to hand over your money then for you to have the right to be able to do the same to others. That is get them to sign in as members that hand over money and so on and so on. So as you can see the new member gets nothing for their money, just the right to take money from others.Ways To Spot Pyramid Selling if you don't see any of the following it is most likely a Pyramid Selling Scheme1) Look If they provide training with a back office and support2) Look at the product. Is it a product in high demand and of use.3) Look for a Mentor that will give you methods and tools and guidance.4) Look for a physical product.It is advisable to go with proven multilevel marketing organizations to avoid any pitfalls. Avoid Pyramid selling at all cost.
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