2012年11月10日星期六

Your Network Marketing Strategy

Most people that get started with building a business on the Internet do not have a basic understanding of what a network marketing strategy is. I know you really got excited when your company gave you that self replicating web page and your up line told you to go advertise. Or maybe you made the dreaded list of your friends and family giving them that fancy new website. These outdated techniques just don't work when it comes to online advertising, follow along with me and I will share with you this simple strategy that will explode your business with fresh new leads.Everything we do in life has a strategy, you might not realize this but all of your daily actions require strategy. Most of this is done subconsciously, without you knowing. Surfing the Internet, checking your e-mail, and listening to some webinar are not good strategies to build your business. Although it seems like everybody that I talk with is doing exactly this, wondering why their business is failing.Let's start with that company website. You never, ever, ever want to promote your company website. This is the biggest mistake that I see most marketers doing. You see, the problem with this is most people that you talk with online already have a business that they're happy with. Why would you ever want to get into an argument or conversation with somebody about their business? They are already happy with their business opportunity, would not bother you? Of course it would.Marketing on the Internet comes with objectives, your primary objective in the beginning is to develop a relationship with your new person. The absolute best way to do this is to offer something of value for free, in exchange for their contact information. Using squeeze pages or splash pages, along with an auto responder is the industry-standard. This is where the relationship begins.During this initial contact you never want to come across as a salesperson. You always want to position yourself as a leader, even if you're brand-new. Using a generic marketing system, like MLM Lead System Pro, will automate the entire process for you. Providing your prospect with information that they need is vital, what most people need is to learn how to market correctly online. Showing somebody how to generate their own leads is the same as showing somebody how to fish.Once you know how to fish, you never have to rely on techniques that do not work like buying leads. We all want to learn how to do things correctly, but unfortunately most of us get started on the wrong foot. I know that I did, wasting hundreds of dollars buying leads.Let's say for example you have a squeeze page that advertises free training about article marketing. You offer this free training in exchange for someone's name and e-mail address. Your new prospect happily puts their information in your box and is immediately directed to your training site. Here they can watch videos in the comfort of their own home, pause and rewind over and over again. Your next step will be to make initial contact with that person. A quick phone call or personalized e-mail just saying hello. There is no agenda or pressure when your only objective here is to make sure that they received their training.Your auto responder will automatically send e-mail messages providing more free training and support to your new friend. Once he or she realizes the value you are providing for free, they will want to change their strategy.Sounds simple doesn't it? Why do so many people complicate things? Your network marketing strategy is as simple as 123. Learn how to advertise correctly, provide something of value in exchange for information, and create relationships that will last forever. You using a marketing system that is designed specifically to provide training and support, automation and lead generation will allow you to focus 100% of your time on marketing.

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