The Magic Bullet For MLM?

Are there really any secrets or magic bullets for success in MLM?On a training call earlier this week, my mastermind group was discussing persistence. Here is the experience one associate shared:****Early in my network marketing career I was easily derailed. I spent thousands of dollars on buying so called MLM gurus' next "Biggest Secret" that only the top 1% knew. I was looking for a magic bullet that would be my breakthrough to success.I could feel the magic buzz of being where I wanted to be as the credit card transaction took place for that course that would give me the million dollar answer, that quantum leap. I could see myself being able to sponsor 10 new recruits a month into my deal just because I bought a heavy hitter's training CD on how to do it.But those training courses didn't solve my problems, they only brought up new questions that the next, more expensive course promised to answer. I realized the pattern I was getting into.****His story echos my story, and also that of MANY others. I lost 40 pounds 11 years ago. How did I do it? Eat less, move more. The concept is simple; the execution of it is far less so. No quick fix, no magic bullet.The concept for success that really works in network marketing is relationship building. It's an easy concept to understand since we have all been building relationships our entire lives. The problem is that once we are in a business, we want to "get in the black" fast. So we approach people with that agenda in mind instead of just approaching them as a new friend.In the past I was taught, "you can't say the right thing to the wrong person, or the wrong thing to the right person." My experience has since taught me that this really isn't true.If someone isn't open to, and ready for, your products or opportunity then no matter how you approach them you will not get them to be a customer or business partner. However, if you build a relationship with them, they might refer some great people to you. And in the future, perhaps they will be ready for what you have. Is there really any such thing as a "wrong person?"Someone who is open to your product or opportunity can definitely be scared off by the wrong approach. About 90% of the population can't stand pushy, aggressive sales people. They don't like hype and they don't believe outrageous claims. If you say the wrong thing you WILL be defeated in the end, because even if the person joins you they are likely to quit because they can't duplicate what you are doing.And about those magic systems promising to build your downline on autopilot? Anyone who would join you that way, is a "grass is always greener" person, always looking for the next great deal. They won't stick around.Learn some lessons from Bob Burg, best-selling author of "Endless Referrals" and co-author of "Go Givers Sell More." Bob tells lots of great stories about success with relationship building.What sounds like more fun to you:
Play the "numbers game". Blast everyone you can find with your deal, facing endless rejections, to get some people to join but only a small percentage of those to duplicate.
Connect with people, make new friends, never feel truly rejected, and get referrals as well as customers and business partners.
I like #2!