2013年2月4日星期一

Tips For the Work From Home Business Owner to Use When Building a Review Style Landing Page

Whether you are just starting a work from home business or have been an Internet marketer for a while, building and using effective landing pages is important. It is your first opportunity to make a sale to your visitor. In this article I will be covering one type of landing page -- the review.The most effective type of landing page for you to use for Google AdWord, Yahoo Search Marketing, and article marketing, is the product review. One reason for using review landing pages is that Google AdWords does not allow direct links to affiliates.You will be doing all of research to make a comparison for your landing page visitors, so that they do not have to go all over the Web searching for this information themselves. As you may know from your own experience, when you are considering buying an item, you often look for all the information you can find regarding the product.To make your review landing page successful, please consider the following:Title You need a good title, look at all of the information you have collected and take the best ideas to use for your title. Do not forget to use the word Review in your title. To get the best results, create several titles that you think are good, and choose the best one from among them.Keywords Be sure to use your keywords, because the more relevant your landing page is to what the visitor is looking for, the more likely they are to buy from you.Review You need to create three to six short reviews of various related affiliate products. In creating your product reviews, start with a short explanation of the product or service describing how it is the best, worst or in-between; and you may even put in your own recommendation.After writing your reviews, place them in order, placing your product first, going to the worst at the bottom. People usually gravitate towards the top of the list for their information. Make sure your copy is clear, if they become confused, your visitor may leave your site.Another idea you might consider, is to include only products that you are selling in your review. That way you may sell at least one of your products.It is especially important that you do not copy directly from others, because copyright infringement is illegal, and can even get you sued! Besides, when you put something into your own words, it reflects your personality and style, which makes it more convincing.Cloak Your Link What cloaking does is transform your complicated-looking affiliate link to a very simple one. Many people who buy online know what affiliate links look like and if they see one, they will often not click on the link.As a work from home business owner, the landing page is very important in making sales. If your landing page does not produce the results you want, try changing it. If all else fails, pay for a professionally built landing page. You will make your money back.

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