Leads - Leads Are the Heart and Soul of Any MLM Business

Just as water is a necessity of life for the human body to sustain life, leads are the "nourishment" that keeps network marketers alive. In this article we will discuss 3 different ways of "feeding" that network marketer his daily diet of leads.Warm Market LeadsAlmost every marketing company evangelizes the use of your "warm market" to produce results in your business. Walk down the street and stop at any store. Ask that business owner how much of his business comes from his "friends and family", and you will see he would starve waiting for them to walk through the door.Yes there are people in every company that walk across the stage and proudly state the millions they have made, "from just showing the business to a couple of friends." One can also parade people across the stage that spent $1.00 and made a million bucks in the lottery! Do you want your business to have the same odds of success as a lottery winner?Buying Leads from Lead BrokersLead brokers all have one thing in mind, to empty your wallet! With lead broker you have no "guaranteed" of where the data came from, or how many other people this "list of names" has sold to before you got it.Most lead companies will give you a "guarantee" if the phone number is bad, but what about dialing through the first 250 of those 10,000 leads you purchased for that travel business, only to find 65% of them are over the age of 80! Is there any hope these people will be doing those world cruises?Web Site Leads:Leads that come from your own target web site are the absolute best!. These people have already expressed a need, want, and desire for the products and services you have. If you have offered them a free report, and possibly an "up sale" to a funded proposal and that have bought, this shows you how serious they are.Contrary to popular belief, you do not need a PhD in Computer Science to construct a web page. Using today's leading edge technology, if you can write an email, then you have the skill set necessary to put up a world class web site and drive traffic to it.That brings up another point, driving traffic to your web site. Although this is outside the scope of this article, one should invest the time to understand constructing a web site and the principles principles of driving traffic. Once this skill set is learned and applied, you web site leads will produce the best "fruit" of you marketing labors.In Conclusion:Understanding where your "next meal" is coming from can make and break a network marketing business. No one said it was going to be easy, but the rewards of success can be outstanding.