MLM Business and Attraction Marketing

When you are starting a MLM (Multi-Level Marketing) business, it is important to surround yourself with the best people. You want like-minded people who are energetic and motivated just like you are. But, how do you do this?What is Attraction Marketing?Attraction marketing is a different way to generate leads that diverges from the old school method of cold-calling, posting flyers, hard sales pitch and door-to-door salesman type of approach to marketing. This method calls for the seller to identify with the leads and make an effort to make the material accessible, understandable and interesting. The idea is not push your concept onto the prospective lead but rather draw them in. You want to work efficiently and not bang your head against the wall with methods that have proven to be less than affective in our current state.Also, instead of becoming a nuisance by pushing yourself on people who may or may not be in the market for your services at the time you're sending your marketing message, think of methods or messages which allow you to "pull" potential customers towards you instead of repelling them away. Deliver a message that is memorable, understandable, and usable.It would also be useful to not simply think of yourself as a marketer but rather a "Personal Relations Consultant or Expert." You are no longer required to think from your perspective but it is crucially important to see things from your lead, prospect or customer's vantage point. You can ask yourself questions like, "What will my customer get from this product?", "How can I help them understand this more?" When you take the focus off of yourself and place it on the other person you begin to create a link between you and that person. It is not necessary to hold a certain number of advanced degrees in order to make yourself effective. The more relatable you are to the other person, the greater the influence you will have.How Can Attraction Marketing Help my MLM Business?Attraction marketing is an essential component for helping to grow your MLM business. As the owner of the business, you are a leader. In fact, the main reason that people join an MLM company is not necessarily that the product is unsurpassed but most likely because they trusted and believed in the person that told them about the opportunity. Your leads and prospects look to you as a leader so you must behave like one. It is important to teach your prospects rather than deliver empty and ineffective sales speeches. Building a relationship of trust and respect will put you in the position of leadership and you will have greater influence over others. Send "how to" messages and make an effort to connect with each prospect in order to strengthen the relationships.