2013年1月7日星期一
The Online Home Business Systems Bring Warm Visitors to the Site
I like the online home business marketing systems, which are targeted, will build my brand, are long term ones and do not require expenses other than my own working time. That is why I prefer the article marketing and distribution.1. The Idea Of The Pre Selling.The power of advertising comes partly from the idea of the repetition. Hardly nobody will buy after the first contact, but the trust building requires at least from five to seven contacts. These contacts go deeper and deeper in the trust building.I call this trust building process with a term of the pre selling, because it is not wise to call the visitor into action too early, i.e. to present the buy now order. The idea is to give him information with small portions and using several mediums, like emails, articles, blogs, content site and the sales page and to use a lot of time for the whole process.2. The Title Is The Key Element.After you have chosen an article topic and the keyword for it, you have to create a title, i.e. to write a sexy sentence, which will include the promise and the main keyword. The job of the article title is to grab the attention of the surfer and to promise something useful to the reader. It has a tough job, because it will stand alone among tens of others in the article directory, where it has to be able to stand out from the crowd.3. The Teaser Is The Second Most Important Element.The teaser will share a little bit more about the content, but never the key benefit. It shall make the reader enthusiastic about the topic and makes him to read the article body or to jump directly to the bio box. Many times the teaser will be seen in the article directory lists, at least a part of it.4. The Bio Box Target Is To Make The Reader To Click.How many times I have jumped straight after read the title and a part of the teaser into the bio box? The job of the bio box is to convince the reader that the article writer is a trustworthy expert and to make the reader enthusiastic and to click the link.5. The Process Is Important.The marketing of the online home business is a long process, which uses several mediums. However the main notice is that it is a brand building process. This means that the marketer has to make several choices. The best choice according to my understanding is the usage of the personality of the marketer and to build the brand with his own talents using the article marketing as a main medium.
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