How to Use Article Marketing to Attract Online Business Leads

Article Marketing - The Magnet to Attracting Online Business Prospects:The generation of free traffic and increased visibility are two of the major reasons that Internet marketers use Article Marketing to promote their online businesses. It also works to establish you as an expert and builds the trust of the online business prospect. Finally, well-structured articles incorporate keywords in the proper manner that achieves a high ranking within Google and the other search engines.A well-written article helps define you as a source of information that your reader will return to time and again. You want to tell them things that they want to hear and provide valuable subject matter for their sales lead generation and marketing strategy.Clearly Focused Article Topics:Use clearly focused topics as the means for reaching a highly targeted audience. When you write an article, it is extremely important that you incorporate the proper use of keywords and include valuable content so that you reach out to your target audience. You want to become the expert that they are searching for. Be the person who can help fulfill their needs.Purpose for Writing Articles:
Get indexed by the search engines for the keywords and phrases that you use. These need to placed strategically within your article. Always include them inside your title, along with the opening and closing paragraphs. Others should be sprinkled throughout the balance of the article.
Presell your eventual sales offer by creating interest in the topic. Give just enough information to coax your sales lead to continue on.
Eventually you want to drive the prospects who read your articles to your capture page so that they can be placed within your marketing pipeline.Your Article Marketing Strategy should Create an Article that:
Is useful and generates curiosity with your potential sales recruits.
Has a strong headline that provides a benefit or solves a problem.
Effectively lets the reader know that they can find the rest of the information at your capture page.
Clearly leads the potential prospect to take the "next step"

Provides missing information that gets them to opt-in. Leave out just enough to persuade them to make that ultimate click.Once complete, be sure to submit the article to multiple sources such as: EzineArticles, GoArticles, ArticleStreet, HubPages or ArticleCity. Article submission is key to getting positioned so that you gain as high a Google ranking as possible.Creating a Powerful Resource Box:Remember that the strength of your Resource Box may be the determinant to whether you hook your potential sales recruit and is one of the most important components to effective article marketing and generating qualified leads.It needs to be creative but also incomplete. You want to leave them wanting for more, so that they crave what you are selling. Be sure that you sell the click to your website.You will have an effective article marketing strategy if you can incorporate these concepts into your article writing.