ILearningGlobal Shutdown MLM Business Model

Network Marketing organisation iLearningGlobal shutdown its MLM business model, which means lots and lots of marketers pay cheques now cease to exist. Everything seemed solid, the foundations were all set up, the products were great, endorsement from world renown writer and presenter Brian Tracy, what could go wrong? Today's article gives more of an insight into how an MLM giant like iLearningGlobal can shut the doors on its MLM operations and could this happen to your MLM company?First of all if your reading this article and you were working with iLearningGlobal I would like to say I'm sorry to find out about the organisation shutting its MLM distribution. If you was generating a decent income its understood distributors will be upset although think about this a test to your entrepreneurial strength.Before iLearningGlobal shutdown the MLM company model it presented a impressive residual income pay plan. Fortunately the company had a high representative retention rate which attracted experienced network marketers to join which then attracted others to the opportunity. iLearningGlobal.tv is an online society for individuals and professionals which provides personal development and business training to those who join. Members of iLearningGlobal have admittance to dynamic, motivational speakers and trainers all in high definition, as well as audio programs, e-books, live webcasts and more 24 hours a day 7 days a week. iLearningGlobal gives new content on a weekly basis which meant those who seek wisdom are pretty much in knowledge heaven.on 17th March 2010 iLearningGlobal advised that it was closing the doors on the network marketing side of the business. A statement advised "while giving the networking model every possible chance to survive and thrive it simply is not working as a value either for customers or for marketers. The Board of Directors has determined that the best way for the corporation to achieve its goals of delivering transformational training to the world is to move to a more traditional retail and corporate sales model...We are providing a 30-day notification of the termination of the network marketing model..."Some who I have spoken to have said the pricing of the iLearningGlobal Premium EDGE program was one of the main reasons that the MLM model was unsuccessful. Personal development is not in the financial plan of most people, so charging $180/mo was a tall order, especially in today's economy, however I am not here to judge.A positive to this unlucky iLearningGlobal shutdown situation is for others to understand that this can happen in network marketing. Will other MLM's fall down remains to be seen but one valuable thing to take away from this situation is what will you do if your MLM took away your pay cheque. Having a emergency plan in any organisation is crucial and your MLM business is no different.MLM is a people business, there are plenty of opportunities out there which means individuals have joined your downline for a reason. They are apart of your company because of you not necessarily the business. At some period you must have genuinely impressed them to connect with you and they now look to you as a leader. Key points that experienced marketers do to avoid falling all the way back to the bottom of a new MLM venture would be to:• Brand themselves - if their primary business closes, they are still leaders in the eyes of many who will all look to them to pick out the next fantastic opportunity• Create their marketing lists and build relationships with the associates on their list. People will get to know them, like them and trust them• Generate many streams of income with affiliate products, to multiply income• Factor in capture pages and automate a method so that they have attracted individuals come to them to view their business opportunity instead of chasing after them.Utilising this puts experienced marketers in a much better position, they then go on and build businesses with swift rapid speed. The fact that iLearningGlobal shutdown saw top networkers from this business depart and enroll with other companies. Inside 3 days over 80 people signed up within individual downlines. This all comes down to personal branding and leadership all of which are simple learnable skills.